According to a survey from Internet Matters, more than 8 out of 10 parents (83%) feel that commercial porn sites should demand users to verify their age before they’re able to access content.

The research also found that 76% of UK parents think there should be greater restrictions online to stop kids seeing adult content, and 69% of parents with children aged four to sixteen think that the government’s new ID restrictions will make a difference.

Internet Matters is a not-for-profit organisation funded by Google, Facebook, the BBC and Sky and the organisation has created a comprehensive online pornography hub of advice for parents who want to manage what their children can see online along with age-specific tips on how to deal with conversations about pornography.

All eyes are on the UK to see how the compulsory online age verification initiative plays out when it comes into law. Several European countries, including France, Sweden and Poland, are contemplating similar initiatives to the UKs to protect children from hardcore pornography. A US-based trade association for the pornography industry the Free Speech Coalition, has acknowledged that “Britain’s efforts are a model for those to come”.